Sysdig Transforms ABM with Precision Intent: 92% Signal Coverage for Open Opportunities and 82% Prediction Rate for Closed Won Opportunities
Sysdig Transforms ABM with Precision Intent: 92% Signal Coverage for Open Opportunities and 82% Prediction Rate for Closed Won Opportunities
2 PagesSysdig, a cloud security company, transformed its account-based marketing (ABM) into an "account-based everything" (ABX) strategy by leveraging Intentsify's precision intent data. This shift improved alignment between sales and marketing, increased low-funnel conversion rates, and enhanced pipeline value. With 92% intent signal coverage and a 2x prediction rate boost over their previous provider, Sysdig doubled business development representative (BDR) prospected opportunities and increased deal sizes by 49%. Intentsify's data-driven approach allowed Sysdig to target accounts more effectively, delivering tailored messaging and maximizing revenue growth.
