PagerDuty, a leader in incident-response platforms, partnered with Intentsify to improve lead quality and conversion rates. Using Intentsify's Intent-Activated Demand Generation solution, PagerDuty targeted high-quality leads, significantly boosting their marketing-attributed pipeline and revenue without increasing media spend. The solution enabled them to layer multiple intent data signals, acquire decision-maker contact data, and distribute content effectively, resulting in a 10x pipeline-to-spend ratio, 2x average deal size compared to other vendors, and a 9.5x MQL-to-opportunity conversion rate, making their pipeline growth highly efficient and impactful.

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