Overview After quickly rising through the ranks at enterprise software company Turbonomic, Chris Graham was promoted to VP of Demand Generation and Digital Marketing in early 2020. The company had recently acquired SevOne, which instantly expanded the sales team — and the number of leads the organization needed to continue scaling. While their internal SDR team was successful, Chris said it was difficult to establish and maintain consistency — especially because the best-performing reps were quickly promoted to account executive roles. Fortunately, Turbonomic was already leveraging the ViB SmartSend program and with two sales teams hungry for leads, expanding the partnership to include appointment setting was an easy decision. Chris and his team worked with ViB to frame up specific

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