akamai.com | 1 Awareness of Audience Hijacking Among Online Retailers EXECUTIVE BRIEF SURVEY REPORT Custom content for Akamai by studioIDakamai.com | 2 Ecommerce revenue now comprises a larger percentage of overall retail sales than ever before. An analysis of data from the U.S. Department of Commerce shows that 19% of all retail sales transactions now take place online and that ecommerce spending has increased a remarkable 50% since 2019 — driven by the COVID-19 pandemic. To capture this valuable digital revenue stream, retail brands are investing heavily in personalization, loyalty programs, and optimizing website and online checkout experiences to drive bottom-line results. But all these efforts are for nothing if customers are diverted to competitors’ sites

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