This whitepaper on emphasizes the need for dynamic, personalized newsletters driven by clean audience data and efficient marketing workflows. It highlights best practices such as defining engagement metrics, filtering out fake clicks, strengthening welcome series, leveraging content recommendations, and regularly cleaning email lists. The paper also advocates for automation audits, multi-channel re-engagement campaigns, and continuous audience feedback integration. By adopting these strategies, media companies can build loyal audiences, improve retention, and drive revenue growth in an increasingly competitive newsletter landscape.

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