The Final Piece of Puzzle in Customer-Centric Marketing“What convinced us was the speed with which CrossEngage can build predictive models.” – David Spray, Head of CRM, Magazine zum GlobusAbout the Swiss Cross-Channel Retailer Magazine zum Globus AG Premium umbrella brand for discerning customers Cross-channel retailer – stationary store and mail-order business (online store + direct mail) Heterogeneous product range – including a wide range from fashion and beauty to wine 808 million Euros revenue and over 3,000 employees in 2018The Challenge Moving away from company-centricity towards customer-centricity Customers should be addressed in a more targeted manner and with relevant content Increasing productivity of data science and optimizing marketing budget Custom

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