Budni Case Study: How The Drugstore Chain Increased Their Profit by 12,5% With Predictive Analytics
Budni Case Study: How The Drugstore Chain Increased Their Profit by 12,5% With Predictive Analytics
15 PagesMore than 20,000 everyday items in store and €420 mio. in revenue 1 million customers hold the Budni customer card : 40% of them for more than 14 years Country-wide expansion planned as part of a strategic cooperation About Budnikowsky Handels- und Service GmbH & Co. KGThe Challenge Wasted revenue due to scatter loss in marketing and inefficient advertising measures No targeted customer approach due to lack of knowledge about the advertising affinity of customers Current selection process required high circulation and advertising costs Too much time and manpower spent on customer selection and advertising measures Decre
