HelloFresh Leverages Its CDP’s Power to Orchestrate Cross-Channel Campaigns and Increase Marketing ROIAbout HelloFresh HelloFresh is a meal-kit company that provides households the opportunity to enjoy wholesome, home-made meals without the hassle of shopping for ingredients and with minimal preparation time. Each day’s meals are carefully planned, every ingredient is carefully sourced and meal packages are delivered to subscribers’ front doors at the times most convenient for them. HelloFresh currently operates in 11 countries.Seamless Customer Experiences The challenge: Contradictory, inconsistent messaging was confusing customers HelloFresh offers a unique experience for each customer, accounting for each customer’s particular tastes, allergies, delivery time

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