Customer-Centric Culture Transformation

8 Pages

This white paper introduces the Customer Progress Design (CPD) framework to guide companies in shifting to a customer-centric culture. It details a structured process—from stakeholder alignment and customer interviews to strategy ideation—anchored in the “Wheel of Progress” tool. Case studies from Fraport and io health illustrate CPD's impact on innovation, satisfaction, and strategic clarity. The guide also outlines supporting services, toolkits, and implementation roles.

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White Paper

Customer-Centric Culture Transformation

Customer-Centric Culture Transformation

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