A global pharmaceutical company partnered with Indegene and Tealium to modernize its outdated CDP infrastructure and deliver personalized experiences for healthcare professionals (HCPs). Operating in a fragmented data environment, the company lacked real-time insights, holistic customer views, and personalized engagement. The new solution ensured CCPA and GDPR compliance, enabled dynamic segmentation based on content preferences, and automated real-time triggers across multiple brands. As a result, website conversions increased fivefold, email open rates rose by 40%, and the company reduced time-to-market for new brands to just 1.5 weeks.

Join for free to read