Marketers face the challenges of engaging and converting new prospects. Financial Services marketers are no exception but also have the additional burden of regulatory compliance. Compliance is a must-have and firms must mitigate their financial and reputational risks. For one global investment firm, facing all of these challenges meant embarking on a journey to increase their speed to market while continuing to ensure compliance with the FINRA (Financial Industry Regulatory Authority) rules. Global Investment Firm achieves FINRA Compliance with Aprimo Success storySuccess story aprimo.com If a fi rm fails to comply with FINRA, the impact can be signifi cant, resulting in millions of dollars in fi nes. However, it is not just about the potential fi nes. Time and money

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