Bank of America Powers Their Marketing With Aprimo SUCCESS STORY Bank of America delivers quality financial services and products to more than 30 million customers through the nation’s largest financial services network. At Bank of America, measuring process improvement is an imperative.To optimize marketing procedures, improve visibility of marketing spend, and better align their marketing efforts to strategic objectives, Bank of America’s Corporate Marketing and Communications team reevaluated the way they plan, execute, and measure their marketing efforts. • Inconsistent campaign management and measurement • Too many campaign cycle iterations • Limited visibility across all marketing projects • Lack of marketing alignment with overall corporate objectives • No co

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