SUCCESS STORY Automated and streamlined marketing workflows with Aprimo. Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, offering a broad range of retail and commercial banking products and services—banking, lending, savings, wealth management, and more— to individuals, small businesses, middle-market companies, and large corporations.We sometimes had six different people reviewing a simple document. It took 12 days to get through marketing reviews before even getting to legal and compliance. It was mind-boggling.” Kathy Greene Business System Analyst at Citizens Bank With tasks set up for every step of a project, some projects could reach 50 separate tasks that needed to be resolved before the piece was approved. Not only t

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