Aprimo’s new ideation solution, Idea Lab, helps marketers in the early stages of ideation and planning. All members of the marketing team can use Idea Lab as a visual canvas to capture and share ideas. Aprimo uses Idea Lab to launch... Idea Lab! Success storySuccess story aprimo.com Solution Challenge The team needed a better way to centrally manage and track ideas. Finally a lightbulb went off, and the team decided to use Idea Lab as the starting point for the product’s own launch because it offers a centralized place for every marketer to store ideas. And insert any cliché, but the team thought it was a no- brainer to drink “its own champagne.” Anjali Yakkundi, Product Marketing Director, Aprimo ” ” Ideas were all over the place – I came to every meeting knowing

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