Generating brand partner revenue and impactful content Millennial and Gen Z women have a wealth of media options at their fingertips. Bustle Digital Group (BDG) needed a way to engage and understand their preferences to inform brand partner pitches, develop a differentiated ad sales program and continue developing editorial content that keeps readers across their sites engaged. BDG is home to Bustle, Elite Daily, Romper, The Zoe Report, Mic, The Outline, Flavorpill, and Gawker (relaunching later this year), and they use the Hive for the female-dominant publications (Bustle, Elite Daily, Romper, and The Zoe Report). The BDG Hive gives them fast, agile access to Millennial and Gen Z women who are richly profiled, highly engaged and have consented to give ongoing feedback. Insight from

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