Content marketing is increasingly essential, with 87% of American B2B companies using digital content. However, many marketers struggle with strategically using content to drive revenue and measure ROI. To maximize impact, marketers must leverage customer insights and create an integrated plan that targets the right content to the right audience at every stage of the funnel. This guide offers a proven methodology to help B2B brands convert leads, increase profit margins, and build customer loyalty. It highlights common mistakes like irrelevant content, addressing incorrect needs, and lacking a clear conversion strategy.

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