Increasing revenue, defending shelf space and refining marketing strategy with a deep understanding of consumer preferences Even with an engaged and loyal consumer base, Cabot Creamery did not have a scalable and repeatable way of engaging with them to uncover the insight they needed to make truly consumer-centric marketing decisions. As a result, major marketing and product decisions were made with limited consumer-validated feedback. Traditional research, while valuable, was too slow and expensive to conduct in an ongoing way. The Cabot Insiders were introduced to boost the quantity, quality, depth, flexibility, and pace of insights gathering. The Insiders, run on Vision Critical’s customer insights platform, represents tremendous value to the business. With Insider insights, C

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