How Refinery29 continues to be the authority on young women A scalable insights platform that supports Refinery29’s mission and values Refinery29’s mission is to be radically inclusive, recognizing and representing the different experiences of women around the world. They needed to uncover agile, ongoing insight from their audience in a respectful, consent-based way that could scale to meet the needs of the business and express their commitment to learning and listening. Central to that goal, The Refinery29 Intelligence team activated their Mad Chatter insight community to support differentiated advertising sales and content initiatives including: informing proposals, testing editorial concepts, and examining content impact. The application of consent data collected through Mad Chatte

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