A heritage B2B brand with multiple sub-brands vying for shelf space in an increasingly competitive market place, Olymel must consistently find ways to balance their product offerings, innovate without chasing fads and add unique value to their retail partnerships. A perfect storm of challenges compounded by a reliance on rear-view data and analysis and widely available third-party research reports. The Group Meating insight community was created to better inform strategic decision making, product innovation and marketing programs with bespoke, forward-looking, consumer-validated insight. Consumer insights help Olymel balance their product offerings, avoid chasing fads and increase value for retail partners Expanded seven-figure retail partnerships Prevented launching products

Join for free to read