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Generating Brand Insights from Millions of Social Media Posts with AI

Generating Brand Insights from Millions of Social Media Posts with AI

IQVIA
Pages 3 Pages

A pharma firm needed to analyze millions of multilingual, noisy social posts for patient and stakeholder insights. IQVIA built an AI-driven feed using NLP, ontologies, and models like BERT to filter noise, identify personas, and tag biomedical terms. The solution provided real-time, flexible insights across therapy areas, improving marketing, engagement, and operations. The approach cut costs, boosted collaboration across markets, and democratized social listening, ensuring brand teams acted quickly with accurate, targeted insights.

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