Small business owners are increasingly using social media to drive growth, but the reality of managing these tools requires time and commitment. HubSpot's research, through interviews with small business owners, explores how social media can boost business revenue. The eBook answers key questions, including how social media drives revenue, how to allocate time for it, the role of blogs in generating leads, and how B2B applications work. It also discusses how social media can complement offline marketing, help generate content, and reduce customer acquisition costs compared to traditional methods like direct mail and print ads.

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