Case Study

How Roche Is Using Natural Language Processing To Gain Patient Insights From Social Media

How Roche Is Using Natural Language Processing To Gain Patient Insights From Social Media

Pages 3 Pages

Roche applied IQVIA’s Linguamatics NLP to analyze 24,000 social media posts from Parkinson’s patients. The study confirmed known symptoms but uncovered overlooked issues like tingling, voice changes, and urinary urgency—rarely cited in literature but significant for patients. These insights informed a patient-centered disease model, refined trial endpoints, and guided drug development priorities. The approach showed how social listening and NLP can reveal unmet needs and socially sensitive concerns.

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