IQVIA’s Social Media Intelligence provides qualitative and quantitative insights from unstructured online conversations by patients, HCPs, and caregivers. By analyzing forums, Twitter, Facebook, YouTube, and Instagram, it surfaces brand perceptions, therapeutic sentiment, and emerging safety signals. A sample study found 4,879 mentions of Brand A, with strong associations to obesity and diabetes. Conversations revealed how stakeholders use social media for treatment research, peer support, financial aid, awareness initiatives, and PSP engagement. These insights inform marketing, clinical decisions, and omnichannel campaign design.

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