Force Technology International Pty Ltd (Force) needed to update and improve its website user experience and offer improved eCommerce functionality for its B2B customers. A key strategic focus for Force was to be customer-led and maintain a leadership position in its space. Working with Empired, Force used the Microsoft stack to upgrade its website and deliver a more responsive, user-friendly eCommerce experience for its customers. The team anticipates this will result in a significant uplift in sales. About Force Technology Force was established more than 25 years ago as a wholesaler of mobile lifestyle brand products. Force supplies to a substantial reseller network for more than 3,000 outlets throughout Australia and New Zealand. This includes specialty communication retail

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