CASE STUDY VINTNERS GIESEN WINES Greater visibility, insight and mobility brings better understanding of the business – from soil to shelf, from back office to on the road THE GIESEN STORY Giesen Wines was founded in Christchurch over 30 years ago by three German brothers, Theo, Alex and Marcel Giesen. As Giesen’s reputation grew so, too, did its growth across all aspects of its business – from sales volumes, to territories to staff numbers. Today Giesen Wines is considered one of New Zealand’s Top 10 wineries and is one of the largest 100% family owned and operated wine producers in New Zealand. With a sales force across Australasia, Giesen now produces 8.5 million bottles of wine a year and exports to more than 30 countries. THE BUSINESS CASE FOR TECHNOLOGY CHANGE With asp

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