Fashion and sports brand Björn Borg wanted to extend the promotion of their new #DearRival campaign
Fashion and sports brand Björn Borg wanted to extend the promotion of their new #DearRival campaign
1 PagesFashion and sports brand Björn Borg wanted to extend the promotion of their new #DearRival campaign beyond their own advertising assets. They asked Relatable to help them find real people to participate in the campaign and help them build their movement. A #DearRival Movement Comes to Life 32 brand ambassadors across UK, Sweden and the Netherlands with a combined total reach of 1.7M+ people generating more than 50,000+ interactions on Instagram for the global #DearRival campaign. With many moving parts within the #DearRival campaign, the Bjorn Borg team needed to keep things simple. After a quick alignment on the brief, Relatable identified and activated all 32 ambassadors, coordinated product distribution, photo shoots, content quality assurance and distribution on Instagram.
