Björn Borg With stores in seven European countries, BBAB launched into UK in 2007 and now has a London showroom, a distribution centre and retail store. Goodwille helps with accounting, HR, payroll and legal services. Good shot! “When I ?rst set up Björn Borg UK my colleagues in Sweden suggested Goodwille as the accounting ?rm to use. T oday Goodwille helps us with accounting, HR, payroll and legal services. Really they help us with all the boring, yet important stu?. Goodwille has the necessary knowledge and experience of Scandinavian companies setting up business in the UK. They know what kind of challenges Swedish companies will run into here. They also know what the headquarters in Sweden will ask for, which is a great help”. Callum Sneddon, Managing Director (previous) What Challenges

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