Falabella implements multichannel to better reach customers
Falabella implements multichannel to better reach customers
2 PagesSUCCESS STORY: FALABELLA Falabella implements multichannel to better reach customers Growing multinational retailer broadens the customer experience Founded in 1889 in Chile, Falabella is one of the largest retail companies in Latin America with several lines of business, including department stores, home improvement, CMR credit card, retail banking, travel and insurance. Today, the Falabella department store division is the largest in South America with more than 65,000 associates and locations in Chile, Argentina, Peru and Colombia. In the 60s, Falabella started to expand in Santiago de Chile and other Chilean regions. Twenty years later, the company launched Falabella CMR credit card to meet customer demands for an easier and more flexible payment system. There are 5
