SUCCESS STORY: FASTWEB FASTWEB adopts innovative multichannel strategy Broadband leader create next-gen virtual contact center Performance leadership obsession In 1999, FASTWEB was the first operator in the world to launch a full IP-based telecom infrastructure and deliver the optical-fibered city, when they started installing a broadband network covering the Milan metropolitan area. Their deep roots in innovation and efforts to offer the fastest broadband experience helped them grow from a promising start-up into the largest alternative fixed line service provider in Italy, now serving close to 2 million residential and enterprise customers including public administrations. Against the background of that booming business, FASTWEB customers are choosing to interact with the

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