The problem Offering luxurious bedding and accessories online and at exclusive high-end retailers, Annie Selke needed a way to gain visibility and grow its business while maintaining the look and feel of the company’s exclusive brand. To achieve these goals, Annie Selke was running marketing campaigns through its existing email service provider (ESP), Bronto. However, the campaigns weren’t as effective as they hoped, leading the company to question both the reach and effectiveness of their lightboxes and cart abandonment programs. “Annie Selke is a visionary brand, but our digital marketing efforts weren’t meeting our standards, ” says Kaylie Bruno, email-marketing specialist at Annie Selke. “We were beginning to question the value of our existing campaigns, wondering if we c

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