Introducing MandM Direct MandM Direct were established in 1987 by founders Mark Ellis and Martin Churchward, selling end of line sports products directly to consumers in the UK. Now more than 30 years on, MandM Direct are one of Europe’s leading online off -price retailers selling fashionable on-trend styles, to sportswear essentials. Growing their active audience With over 2.5 million active customers - and growing - MandM Direct realised they were struggling to identify where all their customers were in the customer lifecycle. Mainly due to numerous disparate and siloed data sets, as well as internal teams using multiple platforms for customer communications. Not only did this cause challenges for data accuracy, maintenance and reporting – but this was causing a strain on the Mark

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