CLIENT SOLUTION Mercury Patient Engagement Solutions Mercury Strategic Consulting RESULTS Email Open Rate 86% OVERVIEW Children’s Wisconsin provides kids and their families a wide range of services from primary care to advanced specialty care. The private, independent, not-for-profit health system also partners with The Medical College of Wisconsin and engages in 1,000-plus active clinical trials. CHALLENGE Children’s Wisconsin faced a challenge common among children’s hospitals – being seen as exclusively acute or niche care. Children’s Wisconsin wanted to build its reputation as an exceptional primary pediatric care provider by deepening trust and engagement between parents and its pediatricians. The strategy to do so meant selecting the right tools to implement a marketing

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