Case Study

Eurobank takes employer branding to new heights

Eurobank takes employer branding to new heights

Eurobank aimed to navigate business growth and digital transformation by enhancing its employer brand, hiring top talent, and upskilling employees. To achieve this, they leveraged LinkedIn tools, including LinkedIn Recruiter to build talent pipelines and LinkedIn Learning for upskilling through curated learning paths. Their "Digital Accelerator" initiative logged over 520K learning hours, becoming a key success. Eurobank's LinkedIn profile strengthened their brand, increasing job visibility by 23% YoY and achieving the #1 engagement rate in the banking sector. Their efforts empowered employees and attracted niche talent, aligning with their "Prosperity needs pioneers" strategy.

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