Electrolux Group, a global appliance leader, partnered with BlueConic’s Customer Data Platform (CDP) to leverage customer interest data and boost sales. By integrating web-tracking data with customer profiles, they implemented an automated price drop email campaign that notified interested customers when product prices fell by more than 5%. This always-on strategy, requiring minimal IT involvement, generated five-figure e-commerce revenue in its first 30 days, increased conversion rates by 80%, and reduced bounce rates by 20%. The success of this initiative highlights Electrolux’s ability to enhance customer engagement through data-driven personalization.

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