G 2 B U Y ER I NTENT Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions June 28, 2023 by Sudipto Paul If paid ads are your only play for capturing in-market accounts, it might look something like this. Maybe you’re getting a few quality leads from ads. Marketing compiles these leads and hands them off to sales. The sales team filters the list based on the ideal customer profile (ICP) and revenue potential. And, by the time sales scrubbed the list and followed up, these leads have likely moved on or lost interest. You’re back to square one. That’s where Zuddl was before they flipped the script on lead generation. IN THIS POST Lack of ICP-fit leads and a pipeline that isn’t likely to close Supercharging the sales pipeline with high-intent leads Celebrating $450k+ in the pipeli

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