Roularta Media Group, a Belgian multimedia company, manages multiple brands across various sectors. Facing privacy and consent challenges, Roularta partnered with BlueConic to centralize consent management, ensuring compliance while personalizing ads for partners. Using BlueConic’s AI Workbench, Roularta leveraged first-party data to create look-alike models, expanding small audiences and driving relevant content to ad platforms. This approach resulted in a 6x audience growth for automotive segments with similar engagement rates, leading Roularta to launch a new product based on look-alike modeling, significantly boosting revenue and engagement.

Join for free to read