How a major Education Course Provider can increase revenue by 15% through price increases.
How a major Education Course Provider can increase revenue by 15% through price increases.
5 PagesA major education course provider increased revenue by 15% through strategic price increases. The organization sought to understand the willingness-to-pay (WtP) for their courses across four SKUs and various UK regions. The study revealed that certain demographics could tolerate price hikes, allowing the company to implement a 15% price increase while maintaining a 16.8% volume drop. This resulted in a 14.9% revenue increase and a 29% surplus. Key findings included price sensitivity at specific thresholds and a preference for 12-month bundles over 36-month options.
