In the Professional Associations and Not-for- Profits sector, pricing had typically evolved with limited strategic focus over the years. There often was a lack of coordination across the mix of revenue generating offers, such as membership fees & dues, conferences, publications and continuing education. Today, pricing is a rapidly growing priority with both for-profit and not -for-profit competitive alternatives emerging, causing margins to decline and revenues to flatten. Professional Associations are focused on developing a skill set that drives pricing strategy and revenue growth. In one example, Pricing Solutions partnered with a large Professional Association to develop and implement a World Class PricingTM strategy and a Capabilities Roadmap, helping them more effect

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