Thriving in the electrical products distribution industry is a challenge due to its fragmented nature and dependence on raw materials whose costs constantly change. Daily price fluctuations in commodities mean profits are a moving target. From a pricing perspective, customers have plenty of options and expect a convenient and consistent buying experience, regardless of sales channel. For large distributors with dispersed sales teams and an eCommerce presence, these expectations require a sound holistic pricing strategy. After further analysis, it was revealed that the company was missing an additional $10 million per year in expansion and recovery opportunities.

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