The average B2B manufacturer is losing 0.5% to 7.5% of profit each year due to misaligned market pricing and 1.1% to 8.8% because of inconsistent pricing practices. THE CASE FOR CHANGE The average B2B manufacturer is losing 0.5% to 7.5% of profit each year due to misaligned market pricing and 1.1% to 8.8% because of inconsistent pricing practices, based on benchmark data collected by Zilliant. Misaligned pricing refers to transacting business at prices that fail to align rationally to customer size, order size, product value (good-better-best) and other key value dimensions.

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