Salesforce Research surveyed over 3,100 global sales professionals to identify trends shaping the sales landscape. Key findings reveal that customer experience is now the primary metric for success, sales teams are shifting toward smarter, customer-centric approaches, and technology plays a crucial role in enhancing productivity. High-performing teams adopt advanced technologies and proactive strategies, while underperformers struggle with administrative tasks. The report emphasizes the growing influence of sales teams in driving business strategy, as they pivot to meet the demands of empowered, connected customers.

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