A dramatic 90% reduction in production time transforms email for ABPG
A dramatic 90% reduction in production time transforms email for ABPG
2 PagesArkansas Business Publishing Group (ABPG) is a magazine and newspaper publisher based in Little Rock, Arkansas, US. The Challenge ABPG wanted to streamline its email sending process. Prior to working with Upland Adestra, in order to send an email the team would have to go through a time-consuming and often cumbersome course of action involving different teams across the business. They were reliant on their designers to create multiple PDFs, and the web development team to code the campaigns from scratch every time. They had no way to collaborate in one system, so manual processes were the norm. The Solution APBG decided to move their email marketing communications over to Upland Adestra. Once in place, Upland Adestra’s Digital Design team built a modular template for ABPG, which
