WhichBingo is the UK’s leading Bingo comparison site. The company also produces an annual industry report and holds a high- profile award ceremony in London each year. The Challenge WhichBingo has a deep pool of marketing content to promote the companies they work with. However, due to the nature of the industry it operates in (gaming and gambling), the copy used runs a high risk of being blocked by spam filters. This, coupled with historical bad practices, has led to poor deliverability rates and low subscriber engagement. Prior to moving to Upland Adestra, WhichBingo’s inbox placement would peak at around 40%. The Solution After taking a course in email marketing best practice, Mark Wilson Smith, Sales and Advertising Manager at WhichBingo, requested a deliverability audit from U

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