The Jamieson Consultancy provides diverse sales and marketing support services to a wide range of businesses. The Chord Company has been designing, building (and refining) award- winning audio and video cables in England since 1985. The Challenge When creating newsletters using the content published on The Chord Company’s website, The Jamieson Consultancy would have to create an HTML email from scratch. This was rather time-consuming, and manual as content had to be copied across multiple platforms. They realized that finding the right integration was necessary to make smarter use of their time by focusing on the email marketing strategy. The Solution As their client was a WordPress user, The Jamieson Consultancy decided to create a WordPress Plugin setup to automatize the email cr

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