While Google Ads and Facebook remain the top platforms leveraged by healthcare marketers, many feel that they’ve exhausted these avenues when it comes to new patient acquisition. 1 Google SEM should remain a key component of health system promotion — but what strategies can be implemented beyond paid search to reach a new audience, drive conversions, and maximize patient encounters? Third-party platforms like healthgrades.com are growing in popularity among healthcare marketers due to their ability to reach new audiences outside of traditional channels. Healthgrades diversifies your existing paid marketing mix by reaching a highly targeted audience of consumers who are in the process of selecting a doctor or hospital.

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