About Segundamano With 11 million monthly active users, Segundamano is a leading online marketplace in Mexico that connects millions of buyers and sellers each month. With a wide range of categories, from consumer goods to cars and real estate, it helps sellers get paid fairly, while buyers save money by finding quality products at convenient prices. Segundamano is part of Norwegian listed marketplace group Adevinta. CASE STUDY SEM Automation for All available inventory Related to seach Increase in conversion rate +99% ROAS (Return On Advertisement Spending) +67% Higher click rate +41% Client Segundamano.mx Industry Classifieds Specialization Real Estate, Automotive Channel Paid Search (SEM) To enable automatic bidding on the most relevant keywords for their up-to-date inventory

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