This large academic health system has 10 hospital campuses and more than 5,000 affiliated patients who see 2 million patients annually. Despite their size, they compete with many local providers for the same patients. The health system had developed a digital marketing strategy but wanted a way to promote both employed and affiliated providers across multiple facilities and a wide array of specialties. They also wanted to target the third of consumers who make conscious decisions about their healthcare provider. SOLUTION The health system selected Patient Direct Connect ® (PDC), a program that enables health systems to promote providers with enhanced profiles that stand out on healthgrades.com, the #1 site where consumers find a doctor.

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