Case Study EFFICIENT DATA ANALYTICS IN A COHESIVE ENVIRONMENT Company Impact Industry Marketing Technology IgniteTech Product Infobright DB Customer Website www.impact.com Impact is a marketing technology company specializing in media attribution, performance marketing, tag management and mobile analytics. Founded in 2008, the company has grown to over 200 employees worldwide and extended its reach to more than 100,000 users, including top brands like Target, Cabela’s, Deckers and Tommy Hilfiger. Using Impact, marketing managers can analyze their return on ad spend from a high-level cross-channel view as well as drill into details about geography, browser, coupons and much more. In addition, companies can import data from other sources, such as Google AdWords and Facebook, for a

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