BACKGROUND AND PROBLEM A leader in bancassurance, Crédit Mutuel Nord Europe was looking for the best way to sell its financial products to its clients. Its website and mobile application generated 6 million views per month, but only 21% of customers regularly visited their branch. DMP: DEVELOPING CUSTOMER VALUE IN AN OMNI-CHANNEL ENVIRONMENT CASE STUDY | CMNE Caroline SLOSSE, DATA MANAGEMENT PROJECT MANAGER CHALLENGE How to identify customer plans and promote branches while respecting confidentiality? SOLUTION Implement a DMP to improve customer intelligence and hone targeted communication. Effective data collection and activation The data layer collects visitor browsing information and interactions with the website (forms, surveys, etc.). The library of connectors allows custo

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