BACKGROUND AND PROBLEM Promod is a French womenswear brand that runs 11 e-commerce sites in Europe, in addition to a worldwide network of stores, including 350 in France. While Promod looks to optimise its online/in-store customer intelligence to refine marketing pressure, many online views conclude with in-store purchases, which continue to represent 90% of sales. BREAKING DOWN BARRIERS TO IMPROVE CUSTOMER EXPERIENCE AND ONLINE & IN-STORE SALES CASE STUDY | PROMOD Yohan SMAL Head of Acquisition at Promod CHALLENGE How to link online and in-store data to adjust marketing pressure, reattribute marketing budgets and offer customers the best possible experience? SOLUTION Implement a DMP to optimise customer communication through data Higher conversion rates The DMP increases th

Join for free to read